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All works © Ivan Artucovich (aka Ivan Art)
Please do not reproduce without the expressed
written consent of Ivan Artucovich

FAQ Category: Labels

How do you handle legal text for beverage labels?

I build it in from the start: ingredients, allergens, ABV, importer info. No squeezing text in at the end.

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What files will I get for packaging design?

Print-ready PDF/X, layered AI, plus PNG/JPG for web. If you need a white ink layer or varnish mask, I include that too.

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Do you design just the front, or the whole package?

Both. I can do a front label only or the full wrap, including back, neck, and box. Tell me what the printer needs.

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How do you make a product label stand out?

Contrast and character. I use a strong central illustration, a clean hierarchy, and one memorable color. It has to be readable from three feet away.

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Can you do sticker labels for short runs?

Absolutely. I set up sticker labels on sheets with kiss-cut guides. Perfect for markets, tastings, or limited editions.

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Do you handle the technical stuff like die lines?

Yes. I build the die line to your printer’s spec, add bleed, and check the barcode quiet zone. You get files your printer can run without fixes.

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What’s different about wine label design?

Wine buyers read small type up close. I keep the layout simple. I use a quality paper texture in the mockup. The vintage and appellation should be easy to read.

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How do you start a beer label design?

I ask about the style of beer, the story, and the taproom vibe. Then I sketch characters or badges that fit the name, not a stock Viking. You pick one, and we build from there.

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