Professional Logo Design, Drawn by Hand
If you are starting a new business or simply want to give a face lift to your existing one, coordinated personalized artwork and/or graphic design can make the difference when presenting your business in an over-grown market jungle. Portray a professional company image (avoiding sloppy, mismatched, patchworked graphic design) with a unique style and strategy to promote and override the competition.
As a freelance logo designer, I always start with pencil and paper to create an authentic logo for you, not a pre-existing one from a library.
What A Good Logo Has To Do
It has to be able to work both on your business card and on the sign above your door. It needs to work great in black-and-white but still have an effect in colour. This is what I test for before showing you any sketches.
This is what makes professional logos different from everything else. They are made to work, not to look good in a presentation.
How I Design Your Logo
This is my process, start to finish:
- Listen and sketch. You tell me what you do and who you don’t want to look like. I draw 10 to 15 quick marks that same day.
- Show three. I clean up the three strongest ideas in black and white only.
- Refine. You pick one. I adjust spacing, weight, and test a simple type pairing.
- Add colour. I built a small palette that prints well in Switzerland and reads on screen.
- Deliver. You get a full logo design services pack, ready for print, web, and merch.
What You Get with My Business Logo Design Services
- Primary logo + secondary mark + icon
- Colour, black, and reverse versions
- Source files: AI, EPS, SVG, PDF
- Web files: PNG with transparent background
- A one-page usage guide
No extra charge for the basics. That’s standard for every business logo design services project I do.
Want to see a quick direction? Send me your name and a one-line brief.
Frequently Asked Questions
I can. Most clients add business cards, letterhead, and social templates when they book logo design services. I quote it as one package.
Yes. I keep what people recognize and redraw what fails at small sizes. Most refreshes fix spacing, balance, and legibility.
I work in CMYK from day one and limit the palette to two or three colours. I test for contrast and cost.
I start with your words, not mood boards. I ask about your customers, competitors, and where the logo will live. Then I sketch by hand lots of bad ideas first, then the good ones.
A straightforward mark is usually 5 to 7 working days from brief to final files. A full brand system takes two to three weeks. I’ll confirm timing before we start.
Three. All in black and white. It keeps us focused on shape and ideas, not on favourite colours.
Simple shapes and strong contrast. I test every mark as a favicon and as a stamped imprint before I show it to you.
Yes. Every project includes vector masters and ready-to-use PNGs and JPGs. You won’t need to call me to resize a profile picture.